ISD Global’s holistic, Integrated approach helps brands realise well beyond their marcom objectives

By Suresh Dinakaran

Dubai based new age Brand Consultancy ISD Global (Ideas.Strategy.Design Global) adapts itself to changing needs and times. Rather than work as a hands off, aloof, participate only from the outside approach, it follows the mode of an inclusive, immersive and engaging collaborator that works with brands as an extension of their brand marketing, advertising, sales, CRM & distribution arm. It is almost like having an entire team well within the brand’s own premises thinking, ideating, engaging & working on growing both brand equity and market share.

Ideas.Strategy.Design Global offers the entire gamut of brand marketing services including brand strategy development, Advertising & Creative Communication, PR, brand audits, brand identity development, brand launches, media innovations, media planning & buying and through an alliance partner the entire spectrum of Digital & Social Media marketing. Effectively, ISD Global becomes a fortified hub where brands can stop over and avail of any of the aforesaid services either in parts or as an integrated whole. This is done at all of ISD Global’s various locations including UAE, India, USA, UK, Mauritius & Vietnam.

Some of the brands that ISD Global has been working together with include the likes of Bose,Volkswagen,Nissan, Damas, London School of Economics, University of Bolton, Kotak Insurance, Mercedes, Maybach, Aspri Spirits, Kair(Fine Fair Group), Shift Leasing(AW Rostamani Group), IQ, Dorma, Bank of Baroda, Flora Group of Hotels, Tourism Malaysia, Tea People (UK), Gyma, Al Ain Dairy, Vincom Group (Vietnam), BTA (Vietnam), Mauritius Tourism, Safco, Lulu, Al Futtaim Group, Al Naboodah Group, Unipropitia etc. These essentially covers a vast spectrum of categories including Automobiles, Lifestyle, Travel & Tourism, Infrastructure, Banks & Financial Services, Fashion & Retail, FMCG, Real Estate, F&B, Hospitality, Education, Interiors & Furniture, IT Services etc

“The approach we adopt at ISD Global is that of incubation, fostering, nurturing or re fortifying brands, depending on the life cycle of the brands. Needs of the hour are varied and we offer a customised, bespoke solution to what the brand/s require at that point in time. So on the one hand we work with super established brands like a Mercedes or Bose while on the other we work with the likes of a brand like Kair which is just making its foray into the extremely competitive fashion retail space.Its very much a pin to piano kind of route that is adopted.Care is taken to see how the strategy,creative or media selection and placement will impact the equity,create the traction and generate the footfalls.This is very much in keeping with our 5C philosophy wherein Communication is all about Content, Context, Conduit leading to Customer & Commerce. And all this is achieved through ISD’s CLAP( Customer Love Affair Plan) methodology wherein we fall in love with the brands we work with and in turn create strategy and communication that ensures that our brands’ customers fall in love with their products & services. Its the law of transitivity at work , wherein we create perennial emotional connects between brands & its customers”, commented Suresh Dinakaran, Group CEO, ISD Global.

Backed by a team of over 65 committed and highly skilled people across its various offices, ISD Global attempts to re define the brand marketing experience for brand owners, corporates ad entrepreneurs. A wealth of experience and insights on working with MNC brands, regional brands and SMEs in different markets, allows ISD Global to leverage and cross pollinate to the benefit of all the brands it works with.

So if you are on the lookout for a company that genuinely walks the talk on going beyond to realise the corporate, marketing, branding, advertising objectives of brands, Ideas.Strategy.Design Global(ISD Global) would be a worthwhile partner.

More information on ISD Global can be had from

January 27, 2012 | Author: | Posted in branding


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