The Edinburgh Film Festival’s Hero’s Journey

The Edinburgh Film Festival in 2011 was slumping and beaten, like a hero in a movie who can barely raise himself up to continue the fight. Now, with the 2012 Festival on the horizon, the festival is looking to shift the momentum in its favour and emerge victorious.

Established in 1947, Edinburgh Film Festival is the world’s oldest continually running film festival. Over the years, it has screened some superb film premieres. In 2005, for example, the festival hosted the world premiere of Tsotsi. It was awarded the festival’s prestigious Michael Powell Award for Best New British Feature Film and went on to earn global acclaim and an on Oscar. However, without warning, the Michael Powell Award was axed in 2011.

Also scrapped were red-carpet premieres and VIP parties, as well as the artistic director position. In addition, the festival was moved from August to June to take advantage of more widely available, lower-priced venues. While all of this was intended to revive the festival, which had been struggling, it instead sent it to even deeper depths. Ticket sales sank, there were half the number of premières, and the lack of an artistic director was widely criticized.

In order to set things right, Chris Fujiwara, Japan-based American author and critic, has been hired to serve as the festival’s artistic director. Due to arrive at the end of 2012, he will have only six months (and a tight budget) to try and restore some shine to the event. Some decisions have already been made. For example, the festival will remain in June. However, the Michael Powell Award and others will once again be given out. In addition, more than 100 premières will be held, compared to just 62 in 2011.

If you are looking to attend a premier or even receive an award, hotels near Edinburgh Castle will offer the best location. If your premier has a red carpet and you are looking for a luxury Edinburgh hotel has many options. Hopefully the paparazzi doesn’t find out where you are staying.

November 21, 2011 | Author: | Posted in Destinations


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