Search Engine Optimization (SEO) For Real Estate Investing

SEO involves making changes to a website so that it ranks highly in the search results of all search engines including Google, Yahoo, Bing and Ask. This means when someone goes to look for the services or product you offer, your website appears as among the top (or the top).

This can result to getting new clients for many years to come.

We explore important techniques that boost your search engine rankings.

On-site optimization
The first step in SEO is to make sure your website has your chosen keywords. You need to include keywords in

1) Title – Page title in found in the meta tags. The easiest way to see this is on top of the browser. This is the bold text that come in the search engine results. This is usually a short sentence that describes the content of the page in 250 words or less.

2) Description – this is also in the meta tags. Meta description provides more information and is usually longer than the title.

3) Content – obviously the content needs to have keywords both for the human eye as well as search engines. Do not over-exaggerate by putting the keyword too many times.

4) Domain name – if your domain name contains keywords, your website will tank higher than one with no keywords.

Offsite optimization – link building
Offsite SEO involves building links from third party websites to your website. A websites with many websites that link to it is considered more popular and is ranked higher than others with fewer back links.

Be sure to use the chosen keywords as anchor text.

You should be careful not to build links too fast, or the search engines could sandbox (blacklist) your website as a spammer.

Building links involves several activities:

1. Articles
Article directories allow you to include a link back to your website when you post articles in them. You will find hundreds of these directories that will link permanently to your website.

Not only does article marketing bring you clients directly, but it also improves your search engine ranking.

2. Profiles
All social networking websites like Facebook, Twitter, LinkedIn, etc, allow you to leave a link to your website when you create a profile with them. You will find hundreds of these websites.

3. Web 2.0 websites
Always post your articles in web 2.0 properties and blog sites like WordPress, Squidoo, Blogger, etc with links back to your website.

4. Classified directories
There are thousands of directories that allow you to post short classified ads with a link back to your website.

5. RSS
Be sure that you submit your website to RSS directories if your website has an RSS feed. This way, your website will be distributed to other websites with a link back to your website.

6. Videos
Video marketing has become very popular.
Be sure to distribute your videos to all video sites for best results.

7. Bookmarks
Hundreds of bookmark sites allow you to post your link and some content and keywords. Search engines love these sites, and can boost your search engine rankings within a few days.

8. Blog and forum commenting
The results of blog and search engine commenting can be a drastic boost in search engine results. Since this can be abused, you must do this right or your comments could end up being deleted.

These are the most popular Search engine optimization (SEO) techniques that are likely to boost your search engine rankings drastically.

You must make sure that your real estate investor website is well optimized for search engines so that it continues bringing you new clients for years to come.

When you are running a successful real estate investing business, it is important to automate most aspects of the business as much as possible. An automated website for real estate investing that is also optimized for search engines both runs your real estate investing business and attracts new clients for you for months or years automatically. Learn how such a real estate website can transform your business.


January 27, 2012 | Author: | Posted in Finance

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