Ideas Strategy Design Global (ISD Global) in new initiative CLAP

By Suresh Dinakaran

Global branding outfit ISD Global( Ideas.Strategy.Design Global) has embarked on a new in house initative to service its customers and in turn their customers better. They have just launched an initiative called CLAP which expands into Customer Love Affair Plan. The objective is to create lasting love affairs between the agency and its customers and they in turn do the same with theirs.

“ISD Global has always been at the forefront of brand strategy and communication. In an increasingly hyper cluttered world battling consumer engagement issues amidst trust, attention and monetary deficit, the only thing that brands can do to ensure loyalty is create love affairs, affairs that last a life time. The essence of this is for brands to occupy mind and heart space intrinsically and treat consumers as life partners. Its all about mutual trust, respect and understanding. After all the brand is not dealing with inanimate objects. Human emotions are at the centre of it all. CLAP(Customer Love Affair Plan) is all about acknowledging and respecting that dimension”, avered Suresh Dinakaran, Group CEO, Ideas.Strategy.Design Global.

“There has to be a distinction between pure transaction and real emotions. Between people & commodity. CLAP (Customer Love Affair Plan) brings in the forgotten, human aspect of branding. Its the law of transitivity at work and based on the premise that it indeed takes two hands to CLAP- in this case the one hand being the brand and the other being the brand’s consumer”, concluded Dinakaran.

ISD Global (Ideas.Strategy.Design Global) is a new age multi faceted entity brand consultancy overlapping interests in advertising, public relations,branding and identity, multimedia and film academy. Based in Dubai and offices in California, Bombay, Bangalore, Calcutta and group creative challenges ever made to pursue the creation of brands and increase market share of all the clients we represent. In short, we offer something that is in severe shortage: source of inspiration for your business.

ISD Global that operates across several market footprints including UAE, India, UK, USA, Mauritius and Vietnam. It remains focused on 360 degree branding but 365 days a year. Not in fits and bursts. The Group’s idelogy is well explained in their video that can be accssed at Its Publishing division brings out a magazine called Brand Knew, which provides a holistic perspective on the world of brands and branding. The Print edition is accompanied by a Digital Edition as well and a sample issue can be accessed on this link

For more information on ISD Global and how it can help brands realise their true potential, log on to:

January 27, 2012 | Author: | Posted in branding


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