How Directory Submission Improves Ranking

A well-designed website can be simpler for site visitors to explore and for search engines to categorize. However, a newly launched website may need some time to really get on its feet and be picked up by search engines. In some situations, a new website may require significant help to enjoy real success.

Directory submission is one tool many successful site owners use to attract search engines and give them a boost over their competition. A web directory uses categories and sub-categories to list websites. Potential customers can more easily find the sites, products or services for which they are looking and will be funneled directly to your website. Also, search engine spiders can better find and index websites that are listed with directories, which can help grow the site’s ranking.

Submitting your website to a directory can also provide you with valuable links back to your site, which helps search engine spiders better index your site. A properly indexed website is more likely to rank highly in the search engines. When a potential client searches a directory, he or she is searching particularly for your products or services, which means you are able to garner more targeted traffic.

Both free and paid directories are available. Free directories provide you with backlinks that can help build your site’s authority. Paid directories also feature backlinks, however they tend to offer more expansive services as well. In some situations, a directory will also feature your backlinks on associate websites, which can significantly strengthen your search engine standing. Directory submissions may be performed manually or automatically. Automatic directories can simplify the link-building process and help increase the numbers of backlinks to your site.

Directory submission can help all site owners who wish to boost traffic, however it is most critical in sites using highly competitive keywords. Larger numbers of inbound links can substantially improve your ranking, improve keyword relevancy, boost awareness and help build your brand.

Although directory submissions can be somewhat beneficial for achieving maximum exposure, they do not eliminate the need for search engine optimization or high-quality content. Directories can direct attention towards your site, however your site itself has to be able to retain attention. That means your website has to be populated with unique content that offers your visitors something they cannot or decide not to get elsewhere. Build your brand on quality, and maintain your unique voice in order to provide considerable value to your site visitors.

Avital Web, SEO company in Los Angeles, offers different search engine optimization tasks, like directory submissions.

May 29, 2013 | Author: | Posted in Internet


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