European luxury watch brand in talks with ISD Global

By Suresh Dinakaran

Dubai based New age Brand Marketing Consultancy ISD Global (Ideas Strategy Design Global) is now in talks with a leading, heritage watch brand based out of Geneva to help them in expanding their market and customer footprint beyond European borders. The market footprint that ISD Global is looking at apart from UK and rest of Europe includes S Asia, M East, Far East to begin with.


“Luxury and lifestyle brands now need a different twist to their marketing and branding efforts. The status quo’te needs a revisit. Expectation levels of customers are changing exponentially and brand marketing now calls for greater conviction and stronger emotional connects that can be established with the target community. At the heart of our effort with this luxury watch brand would be to create a community of protagonists who are institutions by themselves, thereby sending out a strong distilled sense of aspiration for others to emulate and follow. Its all about leading and breeding by example. As of now, our team of strategists and brand account planners are working on the roadmap that will be charted to take the brand to the next level”, said Sagar Patil, the London based CEO of ISD Global Europe Ltd.


Ideas Strategy Design Global (ISD Global) works with brands closely across international markets and through their various in house brand marketing models including 5C (Content, Conduit, Context leading to Customer & Commerce), CLAP (Customer Love Affair Program), UFP (Unique Feeling Proposition) and BEST (Brand Energy Stimulation Treatment), helps them realise their marketing, branding and customer acquisition objectives.


Ideas Strategy Design Global has a network of offices straddling the UAE, UK, India, USA, Mauritius & Vietnam and works with brands in diverse industries including FMCG, Luxury, Fashion & Lifestyle, Automobiles, Real Estate, Interiors & Furniture, Education, Wellness, Healthcare, Hospitality, Travel & Leisure, Banking & Financial Services, Information Technology, F&B etc.

Ideas.Strategy.Design Global offers the entire gamut of brand marketing services including brand strategy development, Advertising & Creative Communication, PR, brand audits, brand identity development, brand launches, media innovations, media planning & buying and through an alliance partner the entire spectrum of Digital & Social Media marketing. Effectively, ISD Global becomes a fortified hub where brands can stop over and avail of any of the aforesaid services either in parts or as an integrated whole.

Backed by a team of over 65 committed and highly skilled people across its various offices, ISD Global attempts to re define the brand marketing experience for brand owners, corporates ad entrepreuners. A wealth of experience and insights on working with MNC brands, regional brands and SMEs in different markets, allows ISD Global to leverage and cross pollinate to the benefit of all the brands it works with.

So if you are on the lookout for a company that genuinely walks the talk on going beyond to realise the corporate, marketing, branding , advertising objectives of brands, Ideas.Strategy.Design Global(ISD Global) would be a worthwhile partner. The Group also publishes a magazine called Brand Knew, which as the title indicates provides a holistic perspective on the world of brands and branding.



About Suresh Dinakaran

Suresh Dinakaran, Group CEO, Ideas Strategy Design Global (ISD Global), a Dubai based new age Advertising Agency in London & Brand Strategy Consultancy with operations in UK, USA, India, Vietnam & Mauritius. He is also the Editor of Brand Knew magazine that provides a holistic perspective on the world of brands and branding agency in London. He lives in Dubai with his wife Reshma and daughter Anushka and can be reached at

May 9, 2012 | Author: | Posted in branding


This author has published 12 articles so far. More info about the author is coming soon.

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