Effective Search Engine Optimization To Attract Real Estate Investing Business

It is necessary to have an effective real estate investor website to run a successful real estate investing business. What is the use of having a website that nobody visits?

The secret to having a successful website is to receive targeted visitors who are interested in what you offer.

A website that attracts visitors through the search engines is therefore a big asset for a real estate investing business.

In this article, we look at how your website can be optimized to attract business for you through the search engines.

What is search engine optimization?
Search engine optimization (SEO) is the process of making a website popular in the search engines thereby achieving higher ranking for the keywords it is optimized for.
A keyword refers to what a person types in the search engines when looking for your type of services.

For our purposes, we will refer to single keywords or long tail key phrases as a keyword.

Search engine optimization comes in two parts:

1) On-site search engine optimization
This involves making sure your keywords are represented on your website. If you buy houses, this could be keywords like we buy houses, sell your home, sell my house, etc.

Your keywords must be included in the meta description, title and page content. Keywords in the meta tags play little to no role.

Keywords in the domain name can play a big part in achieving superior search engine ranking.

2) Off-site optimization
Off-site SEO involves building one way links from other websites to your website. Websites with more links pointing to it as considered as more popular by the search engines and are given a higher rank.

There are lots of elements involved between these two, but your website must include these two to be highly ranked by search engines.

How do you target the right keywords?
In a business, you must analyze your market and niche to find out if it is worth spending your time and money in it. Once you have decided what you want to do, you then narrow down on the right keywords. It is important to be as targeted with your keywords as possible.

The term real estate for example would be too broad and competitive.

For one, you will have to spend a lot of time money and effort to rank well for this keyword. Secondly, most of the visitors you get are not likely to convert into clients.

Likewise, the keyword we buy houses is likely to be too competitive.

Keywords that target a small niche and a geographical location are the best for real estate investing. For instance, the keyword sell my house is too broad; sell my house in Dallas is more targeted.

Your website will therefore attract very targeted visitors who are looking exactly for the services you offer. When your keywords are more targeted, you will also rank more highly spending less time, money and effort.

Why should you optimize your website?
Optimizing your website is obviously likely to bring you high rankings and clients in the search engines for years to come. Most real estate investors do nothing about SEO once they get their websites. They never optimize them, and just hope people will somehow find them now that they have a website!

You therefore have an advantage – a little input from you can give you a leading or top position in your local market for your keywords.

With competition being so little in real estate investing, you can put your business at the top for years to come. This can mean continued business and profits for years to come just with a one-time targeted search engine optimization.

Simon Macharia is a real estate investor in Dallas Texas. His business is run through an automated website for real estate investing that attracts, pre-screens and pre-negotiates with visitors automatically. Learn how you can get quality search engine optimization for your website that can keep attracting business for you for years to come.

January 9, 2012 | Author: | Posted in Finance


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