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Author: Pritesh Bagwe

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European luxury watch brand in talks with ISD Global

May 9, 2012 | Posted in branding

By Suresh Dinakaran Dubai based New age Brand Marketing Consultancy ISD Global (Ideas Strategy Design Global) is now in talks with a leading, heritage watch brand based out of Geneva to help them in expanding their market and customer footprint beyond European borders. The market footprint that ISD Global is looking at apart from UK …

ISD Global Helps the Luxury Real Estate and Hospitality brands in Mauritius Expand their Market Footprint.

January 27, 2012 | Posted in branding

By Suresh Dinakaran Dubai based New Age Brand Marketing Consultancy Ideas Strategy Design Global continues its march towards helping brands across international markets find newer customers across the globe.   “Mauritius is heaven on earth, there are lots of top of the draw real estate developers creating magical properties for the super rich to own …

ISD Global Helps the Luxury Real Estate and Hospitality brands in Mauritius Expand their Market Footprint.

January 27, 2012 | Posted in branding

By Suresh Dinakaran Dubai based New Age Brand Marketing Consultancy Ideas Strategy Design Global continues its march towards helping brands across international markets find newer customers across the globe.   “Mauritius is heaven on earth, there are lots of top of the draw real estate developers creating magical properties for the super rich to own …

ISD Global helping Luxury Brands find and Launch in Global Markets

January 27, 2012 | Posted in branding

By Suresh Dinakaran   Dubai headquartered New age brand marketing consultancy Ideas Strategy Design Global (ISD Global) is taking brand marketing to a new level – it is now helping luxury brands based out of UK and Europe find newer market domains in places like the Middle East & India.   The recession hasn’t spared …

ISD Global gears itself for Changing Dynamics of Brand Marketing

January 27, 2012 | Posted in Advertising

By Suresh Dinakaran   The times, they are a changing and changing at a frenzied pace. What is relevant in the morning becomes almost obsolete by evening. In this ever connected, always on, always demanding, hyper cluttered market place, defining customer expectations has become a near impossible task. This is leading to a lot of …

ISD Global’s holistic, Integrated approach helps brands realise well beyond their marcom objectives

January 27, 2012 | Posted in branding

By Suresh Dinakaran Dubai based new age Brand Consultancy ISD Global (Ideas.Strategy.Design Global) adapts itself to changing needs and times. Rather than work as a hands off, aloof, participate only from the outside approach, it follows the mode of an inclusive, immersive and engaging collaborator that works with brands as an extension of their brand …

Loyalty is Royalty: Brand Loyalty Engagement

January 27, 2012 | Posted in branding

By Suresh Dinakaran   I wastaking a look at the recently published Report – Brand Keys Customer Loyalty Leaders 2011 (edition 15) which gives the loyalty rankings for the top 100 brands. This was culled out of the 528 brands and assessed in 79 industry categories. There are some familiar tales and some real surprises. …

Brand Ambassadors : Celebrities V/s Real Customers

January 27, 2012 | Posted in branding

By Suresh Dinakaran   Brands the world over spend millions of dollars trying to woo celebrities to act as brand ambassadors. Does it really work?   Whats the ROI on this? Can it be measured?   The jury is still out on this one : are celebrities really worth the millions they are paid for …

Ideas Strategy Design Global (ISD Global) in new initiative CLAP

January 27, 2012 | Posted in branding

By Suresh Dinakaran Global branding outfit ISD Global( Ideas.Strategy.Design Global) has embarked on a new in house initative to service its customers and in turn their customers better. They have just launched an initiative called CLAP which expands into Customer Love Affair Plan. The objective is to create lasting love affairs between the agency and …